brand design
Tailor-Made Identity for Tailor-Made Suits
Client: Knap
Year: 2023-2024
Knap Suits represents the peak of a family's multi-generational journey through the textile industry. Specializing in high-end, made-to-measure suits, this family-owned business combines decades of expertise with a flair for exceptional craftsmanship. I had the distinct pleasure of collaborating with them to forge not just a brand but an experience — from the ground up, including the brand's naming, visual identity, and the minutiae that define the ambiance of the Knap showroom.
'Knap,' translating to 'Perfect Fit' in Serbian, captures the essence of the brand's commitment to quality and precision in a concise, memorable name.
Our partnership culminated in a comprehensive branding package that spanned naming, logo design, branding guidelines, labels, fabric charts, and more. Each element was carefully infused with the spirit of bespoke craftsmanship and the unique narrative of Knap Suits.
This project granted me the creative freedom to steer the brand's direction, leading to the development of a compelling and unforgettable name, as well as a visually intriguing identity. Working alongside the Knap team, we've crafted an experience that mirrors the luxury and premium quality of the suits themselves, making every visit to the showroom an exquisite and premium journey.
