brand design
web & product design
Precision in Practice, Redesign for a Modern Surgical Clinic
Dr Đoković Surgery is a well-established private hospital known for surgical excellence and trusted care. I was brought in to refresh their visual identity and redesign the website—updating the look and feel while preserving its strong SEO structure. The goal was to modernize the brand without losing its recognition and search engine performance.
Seamless design transition with SEO integrity in mind - From WordPress to Webflow.
The redesign included a complete visual identity update and a transition from WordPress to Webflow. During the process, I carefully restructured and restyled the site to ensure a modern, accessible interface while preserving existing URL structure, metadata, and SEO-relevant elements. This allowed the new website to maintain its high Google rankings while delivering a much-improved user experience.
This project was a balance of precision and care—revamping a medical brand without disrupting its visibility or trust. From refining the logo to building a lightweight, clean Webflow site, the result is a consistent and functional identity that supports both patients and professionals.
